Building a sustainable customer base is not easy. Online business owners have two basic options on it. The first option is to invest money (and time!) into attracting potential customers simultaneously via techniques like pay-per-click advertising, cold calling and media buys. These are basically known as ‘outbound marketing’ techniques considering that you need to push your message out and hope for it to generate customers and sale leads for you.
Inbound marketing techniques are basically meant to help users get to learn about your brand and website by themselves. The technique involves producing YouTube videos, participating on social networking websites and releasing white papers. The following procedure needs to be followed to begin an inbound marketing campaign:
Who are your target customers?
The main aim of an inbound marketing program is to drive customers to your website. However, prior to producing any content for such a campaign, it is necessary for you to work out exactly who you wish to target.
This technique proves fruitful only when you have set yourself on to a particular target audience. It basically helps you in creating content for activities like SMS marketing that is tailored to their interests. To get things started, it is best for you to initially carry out a thorough analysis of the customers that were attracted to you in the past. Try to work out the characteristics that they all shared and see if you can use those to identify your new prospective clients.
Call to action
Once you have worked out which demographic you should target your campaign towards, it is time for you to include a ‘call to action’ in all of your content. These are dependant upon your business goals and generally include purchasing something or subscribing to a newsletter on your website.
Content is King
To get the word out about your business, it is necessary for your inbound marketing campaigns to include text-based articles that can be shared with prospective customers via infographic images, videos and social networking profiles.
As soon as you have the marketing pieces in your hand, you need to get it out on famous social media/networking websites.
How successful is your campaign?
No matter what goals you have, it is necessary for you to measure their success. The best way to check out which actions of yours drew the most potential customers to your website is to keep an eye on Google Analytics. Learn this here now to get better insight to this aspect.